Books

Data-Driven Personalization

Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty breaks down the best ways to reach new customers and better engage your best customers.

By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results.

For more information about booking workshops or keynote presentations of this book, contact us.