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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Can AI help us to become better storytellers? Your immediate thought might be no, of course not! But while an AI tool won’t craft a compelling narrative out of nowhere, it can help us to become better at our jobs by saving time and acting as an advisor and assistant. For this episode, Mike Allton, the Chief Storyteller at Agorapulse, drops a masterclass on using AI to craft intriguing stories that all marketers and social pros can learn from.
Treat AI like You’re Training a New Intern
As Chief Storyteller, Mike has fully embraced the new age of AI and shares his experience of learning how AI tools can play a role in storytelling. He shares examples of how AI can streamline research and content preparation and save time on the nitty-gritty work that bogs down creatives.
For those new to social media with AI worries, Mike shares advice (and reassurance) and explains the common mistakes even seasoned marketers make when using AI. He makes it clear that it is no magic wand, but it’s powerful – if you use it right. Mike weighs up AI’s strengths and limitations, offering practical advice on when to utilize it in content creation. One example he recommends is using AI to identify gaps in your content strategy, freeing up time for humans while highlighting opportunities for great content in the future.
In This Episode:
- 1:45 – What does Mike’s role as Chief Storyteller involve?
- 2:31 – What makes a good story?
- 5:45 – How AI and marketers can work together to tell stories
- 8:31 – The top thing marketers get wrong with AI
- 10:57 – How AI can help you find gaps in your content
- 13:00 – Mike’s advice for overcoming AI wariness and using it to improve your work
- 19:02 – How humans can differentiate themselves from AI
- 22:11 – How Agorapulse is integrating AI into the platform
- 27:06 – The best places to connect with Mike, including his website and podcast
- 27:32 – Mike’s top tip for aspiring social pros
Quotes From This Episode:
“Make sure that you know how best to use AI in your role so that it can make you better at what you're doing today than you ever were before.” Share on X“The more and more we’re able to use AI to take a lot of that stuff off our plate, the more human we’re actually free to become.” @mike_allton
“It’s really important that you’re having frank conversations with all of your employees. How are you using AI? How can AI help you? Let’s make sure that you’re trained, that you’re not putting proprietary information into a public AI tool.” @mike_allton
Resources:
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