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Social Pros Unfiltered: Brand Mistakes with Influencers, Trend Hopping, and Cancel-Culture

Posted Under: Social Pros Podcast
Hosted By
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Hannah Tooker

LaneTerralever
10XMarketing

Leanna Pham

Convince & Convert

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends and how social pros should respond to cancel culture.

Why Brands Should Avoid Trend-Hopping   

Trend-hopping is super common on social, but is jumping on trending content the best way to provide value to your audience? Anthony and Mariya share how it can bring in the big numbers chased by management, but often fails to drive meaningful engagement and resonate with your community. 

Also in this episode, Mariya tells us why we should think of influencers as “advocates for our brand” and choose wisely when we work with creators.  

Plus, Anthony shares why social media managers should be the “eyes and ears for your brand on social” and explains how they can build strong relationships with marketing departments to craft the content that will help you reach your business goals. 

In This Episode:

  • 3:23 – What mistakes brands are making when working with creators 
  • 9:35 – Why should brands not hop on trends? 
  • 17:03 – Balancing authentic trend-hopping with regular content 
  • 18:42 – The impact of going viral in your own community 
  • 25:16 – How should brands respond to cancel culture? 
  • 34:06 – What is a social media manager? And what does the role mean? 

Quotes From This Episode:

Think of influencers as advocates for your brand. They drive engagement, they drive sales and they drive marketing strategies. Share on X
I think where a lot of brands fail is when knowing what trends to jump on that makes sense for their brand. @AnthonyYepez

Virality doesn’t equal results. It will just get you vanity metrics at the end of the day.
Mariya Spektor

Resources:

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