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Building Ideal Customer Profiles for Social Media Success

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Sunny Hunt

Convince & Convert
10XMarketing

Jennifer Harmon

Convince & Convert
10XMarketing

Jason Keath

Convince & Convert and Social Fresh
10XMarketing

Zontee Hou

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to talk about her strategy for using data insights, AI and targeting messaging.

An Ideal Customer Profile = A Goal-Aligned Way to Speak Directly to Your Best Customers

The best marketing is targeted and specific. It speaks directly to customers who are likely to buy and find value in the solution you provide. It’s marketing that’s elevated by a thorough understanding of a customer’s pain points, needs, and wants, and offers a much-needed solution.

But without a clear idea of who those customers are, it’s easy for your marketing to be unfocused and less effective as a result. Enter the ICP, a strategy that helps you align all your marketing efforts to target exactly who you want.

Katie Robbert has plenty of experience digging into the details and data of her clients’ best customers to help marketers speak directly to them. In this episode, she explains the value of building an ICP and how using AI tools can help you uncover insights into customers more efficiently.

In This Episode:

  • 2:06 – Katie explains her role as CEO and Co-Founder of Trust Insights
  • 5:19 – How ICPs differ from customer personas or archetypes
  • 9:17 – The type of data you need on customers to help you create the best content
  • 10:56 – How the Trust Insights team identifies customer needs
  • 14:34 – How to define or redefine your ICP
  • 17:14 – How to use your ICP for creating targeted information
  • 19:21 – Why you need to decide on a measurement method whenever you implement a new strategy
  • 20:53 – Katie explains how specific an ICP can be
  • 23:19 – How AI tools can help with processing data and finding patterns
  • 25:46 – The next steps after you’ve defined your ICP
  • 28:11 – Where to find more information about Trust Insights
  • 28:34 – Katie’s top tip for aspiring social pros

Quotes From This Episode:

Join communities. Learn from your peers. I think a lot of what is known about how social media works tends to be a little bit outdated. So I wish I had known about online communities when I was getting into marketing. Share on X

“We look at the kinds of roles they’re hiring for because that’s usually a really good indicator of the direction that a company is going.” 

“A SWOT analysis is strengths, weaknesses, opportunities, and threats. It’s part of the analysis of the ICP – what are the strengths, what are the opportunities, what are the weaknesses, and what are the threats, but also what are the pain points? What do people actually want that they’re not getting?” 

Resources:

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