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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We take a look back at one of our favorite episodes from last year this week. When Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, joined us in episode 601, he brought plenty of wisdom and some mic drop moments.
A Healthy Creative Environment Results in the Best Work
If you want your creative team to make magic, then you’ve got to foster a healthy environment for them to thrive in. As Creative Director, Joél believes there needs to be more “harmony” within the creative process. And part of that is by building the right environment and leadership.
In this episode, we hear Joél’s take on what it means to be a great creative director and why it’s important to trust your team and give them safe spaces to flourish creatively. Joél takes us through some examples of his favorite campaigns he’s worked on and how his team defines success. He explores why it’s necessary to practice what you preach, especially when joining conversations about social issues.
In This Episode:
- 1:39 – Joél explains his role within T Brand Studio
- 4:54 – How Joél’s team works alongside the newsroom and editorial teams
- 6:35 – Joél shares some details of campaigns his team has worked on
- 7:51 – How Joél leads his team to deliver the very best content
- 12:00 – Joél’s methods for managing expectations and working with brands
- 15:07 – How leaders can create a healthy work environment
- 16:50 – How to protect the interests of your team while keeping clients happy
- 20:07 – Joél shares some of his favorite campaigns to work on
- 23:42 – How Joél prefers to think about failure and success
- 26:45 – Finding a harmony between creativity and social issues
- 30:50 – Why listening is the most active form of communication
- 31:20 – Joél announces his publishing deal and book
- 33:03 – Joél’s top tip for those wanting to become a social pro
Quotes From This Episode:
“Being a great creative director requires a level of emotional intelligence, and being able to help people navigate a room and also knowing what people's priorities, passion points and pain points are.” Share on X“We are at a time in history that is unprecedented. The absolute access we have to social media allows us to gain information and news at a speed and efficiency that is unheard of. There is outrage about everything because there’s everything to be outraged about. And so, to be able to hold space to talk about everything is impossible.” @JoelakaMaG
“Listening is the most active form of communication we can do.” @JoelakaMaG
Resources:
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