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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Curating content for higher ed social channels can be a balancing act. How do you pair fun, engaging, and relatable content with important messages students need to pay attention to? Emily Stulz, the Director of Social Media at the University of Arizona says it’s all about “hiding the veggies” in your content.
Be Proactive on Social, So You Can Be Reactive Where It Matters
We uncover the secrets behind what makes the University of Arizona’s social content so impactful. Emily reveals her approach to assessing content effectiveness and why sometimes you need the courage to walk away when something isn’t working. She calls this “Marie Kondo-ing” your social accounts. If your strategy is falling short of “sparking joy,” it’s time to say goodbye.
Emily’s advice for social pros is to be proactive in all things – whether it’s keeping yourself up to date on trends, using data to measure success, or deciding how and when to pivot your strategy.
She offers predictions on the future of social media in higher education, discussing the impact of TikTok and the staying power of Instagram, plus her thoughts on battling against the evolving algorithm and changing audience preferences.
In This Episode:
- 1:45 – Emily explains her role and approach to social media
- 2:44 – How her team keeps things consistent for flagship accounts
- 4:58 – Emily’s approach to platform-specific content
- 6:18 – How her team “hides the veggies” when covering important topics
- 8:49 – The trick to making sure your strategy doesn’t get overlooked
- 11:15 – How the university keeps up with social media and algorithm changes
- 14:46 – Emily’s predictions for TikTok and what people use it for
- 18:11 – Emily reveals her favorite campaign
- 21:35 – How her team encourages faculty and students to get involved with campaigns
- 23:51 – Why you need to ‘Marie Kondo’ your social accounts
- 28:11 – Emily’s tip for aspiring social pros
Quotes From This Episode:
We do our best to be as proactive as possible so that we can be reactive when necessary because there will always be cool things that are happening that you can't plan for. Share on X“Since they’re inviting us into their lives by following us on those accounts, how are we also then providing them with content that makes sense for them?”
“You could post the same thing every day at five o’clock and you can get wildly different results across every platform.”
Resources:
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