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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We see paid social ads every day, scrolling through our feeds, watching YouTube videos… And a lot of the time it can leave us frustrated and eager to swipe past. So how can social pros pause that never-ending scroll and get people interested? Sammy Lent, Creative Strategist and Growth & Acquisition Specialist joins Social Pros to take us through her strategies for winning the battle against low attention spans and ad-resistant consumers.
Tap Into the Minds of Consumers and Learn What They Want to See
Sammy Lent has worked with several different brands on paid social strategies that involve creative solutions to grab attention even when many are tired of endless advertising. Her top takeaway from this episode is to lean into empathy. Understanding consumers is step number one in any marketing push, but as social pros, who are no strangers to scrolling through our feeds, we can tap into the minds of consumers because we are them!
In this episode, Sammy breaks down the top differences between paid and organic social, highlighting that they’re two sides of the same coin and can complement each other well. She takes us through some of the creative projects she’s worked on and how platform changes have shifted the way paid social works and compete for attention on your feed. We also hear her take on influencer marketing and why more consumers are resonating with smaller content creators and UGC.
In This Episode:
- 2:07 – Sammy takes us through her career story as a creative strategist for different brands
- 5:07 – The top differences between organic and paid social
- 7:10 – How paid and organic social can complement each other
- 8:35 – Why marketers need to lean into empathy, especially in paid social
- 14:52 – How social media platforms have changed and how paid advertisers react
- 19:25 – Why TikTok is the platform Sammy would use if she had to start her career from scratch
- 22:28 – Predictions for the future of TikTok for advertisers
- 25:35 – How UGC and influencers fit into paid social today
- 31:02 – How to connect with Sammy
- 31:41 – Sammy shares her top tips for aspiring social pros
Quotes From This Episode:
In paid social, the first five seconds of the ad is the most important part, hands down. If you don't have a good hook, the creative is just not going to work because you really need to catch someone's attention within the first five seconds. Share on X“I think it’s definitely really important to think about the consumer and who you’re advertising to and what’s going to appeal to them.”
“Sometimes with the influencer side, there’s a little bit of inauthenticity when you can tell they don’t really actually like the product. They’re just saying it because they’re getting paid for it.”
Resources:
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