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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now.
From AI to Short-Form Video: The Evolution of Social in 2025
In this unique episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared belief in the need for platforms to improve moderation systems and the rise of internal creators within brands that are engaging authentically with their audiences.
They also discuss the question they hear most frequently from social media leaders – ‘where should I focus my time, energy and budget?’ Plus they share strategies for overcoming analysis paralysis and how to build authenticity and trust in the age of AI.
Watch the Episode on YouTube
In This Episode:
- 1:21 – This episode’s guests introduce themselves
- 4:53 – The inconsistent enforcement of community guidelines and the spread of misinformation
- 8:00 – Jason highlights the lack of trust in social media and the need to prioritize user experience over profit
- 9:42 – The rise of inadequately disclosed sponsored partnerships
- 11:04 – The growing trend of brands hiring internal creators
- 12:36 – Some of the most common questions from social media leaders
- 14:17 – The challenge of selling the value of social media to leadership
- 16:13 – The importance of connecting organic and paid social teams to improve quality and performance of content
- 22:11 – Things happening in social that marketing teams need to be paying attention to
- 28:19 – Why you need to be participating in short-form video, especially in B2B
- 35:44 – How to build authenticity in the age of AI
- 41:40 – Daniel’s pro tip for aspiring social pros
Quotes From This Episode:
“What bugs me about social right now is the inconsistent enforcement around community guidelines and the spread of misinformation.” Share on X“What excites me is seeing more brands leaning into using creators, whether they’re partnering with more people outside or formally hiring creators in-house. This shift allows for a more authentic connection with audiences, as long as people disclose it correctly.” – Jennifer Harmon
“The lack of trust that users experience is concerning. Social is one of the least trusted mediums of information, and it continues to decline as platforms prioritize profit over quality user experience.” @jasonkeath
Resources:
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