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Andrew Parnell

Meet Andrew



Convince and Convert LaneTerralever
Andrew Parnell, current President at Convince and Convert and LaneTerralever, oversees operations, integrating services for a variety of clients. A long-time agency veteran with expertise in strategic partnerships across multiple industries.
Arizona State University
Society of Digital Agencies Cronkite School of Journalism and Mass Communication
Digital Marketing Client Relations Business Development
Andy Parnell
Fact #1

Andy is an outdoor enthusiast, who enjoys camping, fishing, cooking, four-wheeling and generally just spending time in the pines in Northern Arizona.

Fact #2

Andy considered two career paths – marketing and politics – the son of a five-term assemblywoman, he came close to pursuing politics, but eventually settled into marketing products and services versus candidates.

Fact #3

Andy is a proud girl dad and just retired from softball coaching, having coached each of his two daughters for six years.

The Details

Andy is responsible for overseeing the daily operations of Convince and Convert (C&C) and LT, who collectively provide comprehensive strategy and execution services for a broad array of clients across many business categories. Previous to his role as President, Andy served as Chief Client Officer for LT for seven years where he was responsible for business development, client satisfaction, marketing, and overall top-line revenue for the agency.A long-time agency veteran, Andy has experience across many business categories and has helped lead partnerships with brands such as Red Bull, Cisco, Honeywell, DC Shoes, and many more. His current focus lies within better integrating the work that C&C and LT provide to their more than 100 clients.He is also a faculty member with the Society of Digital Agencies and is a board member for ASU’s Cronkite School of Journalism and Mass Communication. He also supports multiple nonprofits, including Fresh Start Women’s Foundation and Teen Lifeline. When he’s not helping to lead the agency, you can find him coaching one of his two girls, camping and fishing in Northern Arizona, or cooking up dinner for his family.