Industries

B2B Marketing

Helping You Connect With Key Stakeholders To Reduce Lead Time
Long Sales Funnels Challenge B2B Brands

Strategic Content Marketing Is the Key to Reducing Sales Cycle Noise

The B2B customer base is already highly specialized. Finding the right leads, moving them through efficiently, and successfully getting your customers or partners to be your best marketers can be challenging. Often, the sales process trudges along, allowing your customers potential outs along the way. We can help you connect with your key customers and create a journey toward success.
We’ve Helped These B2B Brands Connect to Their Audience
Are You Building the Right Connections With Your Audience?

We Help You Align Your Strategy To Overcome Issues for B2B Organizations

How do you focus your marketing efforts and drive better quality leads? What channels are the right places to spend your time, effort and marketing dollars? How do you motivate partners, employees or customers to amplify your message? We get it. You have a lot of fundamental questions to answer, and we’re here to help you get answers and prioritize your plans.
Declining MQLs & SQLs
Declining Touchpoints for Sales Prospects
Inability To Leverage New Social
Attribution Modeling & Marketing Measurement
Staffing for & Measuring Digital Output
Declining Engagement on Social Media
Our Solutions
Digital Marketing Strategy
A fully custom strategic marketing plan. We also break it all down in an executive overview that shows you the key strategic transformations necessary to meet your business goals.
Operational Playbooks
Learn how to precisely put that strategy into action with these operational guidebooks that outline the tactics that need to be done in exactly the right order to align your efforts with your digital marketing strategy.
Content Creation & Promotion
Leverage our experienced team of writers, producers, and researchers to produce highly relevant, impactful content for your brand. Our opt-in list can also help you reach decision-making marketers.
Understanding the Hidden Drivers and Expectations of Today’s Consumers from Generation Z to Baby Boomers

The State of Customer Experience 2023

Access Report and Webinar
Sharpen Your Digital Marketing Strategy

Partner With Convince & Convert

I am looking for...

(Required)
See Our Results in Action

B2B Case Studies

Oracle “On the Fly” B2B Video Series

Oracle Marketing is a comprehensive, integrated platform that helps businesses manage cross-channel marketing programs. The Oracle team was in need of interesting new content that would help get...

SharpSpring

SharpSpring is a powerful sales and marketing platform that includes CRM and automation capabilities. The company’s target, marketing agencies, have the ability to white label the product to...

Cisco Marketing Velocity

Cisco sought to offer key accounts a specialized learning opportunity through a partnership with Convince & Convert. This became a value-add opportunity to 25 of their advanced marketing...

JK Moving Services

With audiences in both B2C and B2B as well as a philanthropic arm, JK Moving came to C&C seeking guidance and a plan to ensure all audiences were...

TaylorMade

Here’s how TaylorMade Golf (TMG) expanded their online presence and commerce with a little help from their C&C friends.

Our Leading Thoughts on B2B

The State of B2B Digital Marketing: 5 Findings That Will Influence Your Next Steps
Digital Marketing
The State of B2B Digital Marketing: 5 Findings That Will Influence Your Next Steps [2021 Research]
B2B Marketers Are Working Harder Than Necessary
Content Marketing
B2B Marketers Are Working Harder Than Necessary
5 Steps for Taking Your Event Marketing Beyond the Geo-Fence
Digital Marketing
5 Steps for Taking Your Event Marketing Beyond the Geo-Fence
Why the Future of Marketing Is Business to Human
Digital Marketing
Why the Future of Marketing Is ‘Business to Human’
4 Go-To Types of Educational Content for B2B Brands
Content Marketing
4 Go-To Types of Educational Content for B2B Brands
top 4 digital lead gen trends
Digital Marketing
Top 4 Digital Lead Gen Trends
80-percent-of-b2b-buyers-expect-real-time-interaction
Customer Experience
80 Percent of B2B Buyers Expect Real-Time Interaction
why-account-based-marketing-is-right-for-b2b
Content Marketing
Why Account-Based Marketing Is Right for B2B
dont-be-a-slave-to-your-b2b-marketing-process
Digital Marketing
Don’t Be a Slave to Your B2B Marketing Process
5 Ways Boring B2B Brands Can Kill It With Content
Social Media
5 Ways Boring B2B Brands Can Kill It With Content
6 Roles You Need for Successful B2B Content Marketing
Content Marketing
6 Roles You Need for Successful B2B Content Marketing
A B2B Marketer and a Data Management Platform Walk Into a Bar
Digital Marketing
A B2B Marketer and a Data Management Platform Walk Into a Bar
Why Marketers Can't Afford to Chase a Silver Bullet Strategy
Digital Marketing
Why Marketers Can’t Afford to Chase a Silver Bullet Strategy
5 Steps to Boost B2B Marketing Productivity
Digital Marketing
5 Steps to Boost B2B Marketing Productivity
What Happens When Content Personalization Meets the B2B Funnel
Content Marketing
What Happens When Content Personalization Meets the B2B Funnel
Browse More Articles

Travel & Hospitality

Read More

Enterprise Technology

Read More