Long Sales Funnels Challenge B2B Brands

Strategic Content Marketing Is the Key to Reducing Sales Cycle Noise

The B2B customer base is already highly specialized. Finding the right leads, moving them through efficiently, and successfully getting your customers or partners to be your best marketers can be challenging. Often, the sales process trudges along, allowing your customers potential outs along the way. We can help you connect with your key customers and create a journey toward success.
We’ve Helped These B2B Brands Connect to Their Audience
Are You Building the Right Connections With Your Audience?

We Help You Align Your Strategy To Overcome Issues for B2B Organizations

How do you focus your marketing efforts and drive better quality leads? What channels are the right places to spend your time, effort and marketing dollars? How do you motivate partners, employees or customers to amplify your message? We get it. You have a lot of fundamental questions to answer, and we’re here to help you get answers and prioritize your plans.
Declining MQLs & SQLs
Declining Touchpoints for Sales Prospects
Inability To Leverage New Social
Attribution Modeling & Marketing Measurement
Staffing for & Measuring Digital Output
Declining Engagement on Social Media
Our Solutions
Digital Marketing Strategy
A fully custom strategic marketing plan. We also break it all down in an executive overview that shows you the key strategic transformations necessary to meet your business goals.
Operational Playbooks
Learn how to precisely put that strategy into action with these operational guidebooks that outline the tactics that need to be done in exactly the right order to align your efforts with your digital marketing strategy.
Content Creation & Promotion
Leverage our experienced team of writers, producers, and researchers to produce highly relevant, impactful content for your brand. Our opt-in list can also help you reach decision-making marketers.
Understanding the Hidden Drivers and Expectations of Today’s Consumers from Generation Z to Baby Boomers

The State of Customer Experience 2023

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B2B Case Studies


SharpSpring is a powerful sales and marketing platform that includes CRM and automation capabilities. The company’s target, marketing agencies, have the ability to white label the product to...

Cisco Marketing Velocity

Cisco sought to offer key accounts a specialized learning opportunity through a partnership with Convince & Convert. This became a value-add opportunity to 25 of their advanced marketing...

JK Moving Services

With audiences in both B2C and B2B as well as a philanthropic arm, JK Moving came to C&C seeking guidance and a plan to ensure all audiences were...


Here’s how TaylorMade Golf (TMG) expanded their online presence and commerce with a little help from their C&C friends.