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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher-ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed.
Higher Education Marketers Get a Masterclass in AI, Modern Marketing, and Business
Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of potential students. So, it’s more important than ever that higher ed invests in great marketing practices.
In this episode, Bart shares his predictions for the future of higher ed marketing, what he tries to teach institutions that have been slower to adapt to modern marketing practices, and how schools can utilize AI effectively. Bart believes that AI is often underused, but the trick is learning how to train the AI to give you the results you need.
He shares his thoughts on the importance of content creation, managing marketing budgets, and how to become an authority in the higher ed space. We also hear about his journey to create The Higher Ed Marketer podcast and his book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed.
In This Episode:
- 1:42 – Bart explains how he first entered the higher ed marketing space
- 3:08 – How higher ed marketing has evolved
- 5:12 – Bart’s predictions on its future
- 7:38 – How higher ed marketers can adopt AI and get better at prompting
- 12:11 – Bart’s favorite use cases for AI
- 16:28 – Why the “early adopters” are only a few months ahead of everyone else
- 18:23 – Bart’s thoughts on younger people getting into higher ed marketing
- 22:16 – Using the necessary skills to succeed in modern marketing
- 24:10 – Why you don’t have to market to everyone
- 25:34 – Where Bart finds inspiration
- 28:57 – Emerging trends that marketers should pay attention to
- 31:40 – Insights and themes in Bart’s podcast
- 34:09 – How marketers are making mistakes
- 38:00 – Bart’s top tip for those looking to become a social pro
Quotes From This Episode:
Be ruthless on content creation. Even if you don't think that anybody but your mom is reading it, just continue to put it out. It will eventually start gaining people's attention and then eventually you will become the expert that you want to become. Share on X“Purchasing an education at 17 or 18, especially for a traditional student, is one of the biggest decisions they’re going to make in their lives. It’s a highly emotive decision, even though a lot of people like to say it’s all based on facts. As marketers, we know that people buy on emotion and then they justify based on facts. And so it’s no different in higher ed.”
“A lot of people look at what I’m doing and say “wow, you’ve got an expertise to that.” I’ve just played with AI a little bit longer than everyone else. And that’s what I try to encourage people to do.”
Resources:
5 Key Findings from our Higher Education Marketing Report
Explore the latest research from our 2024 Higher Education Marketing Report, and get actionable ways to realign your marketing strategies to drive enrollment. Submit the form to unlock the full 37-page research report, a webinar recording with slides and a key data points reference sheet.
