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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
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@MissTriathlon
This episode with Fractional VP of Social Media at Social Proof Agency, Robyn Nissim, is a masterclass in social media. Hear about her journey from in-house roles to fractional work, the importance of investing in social media, and much more.
How Social Can Be Heard across the Business
This episode welcomes Robyn Nissim, who shares her journey from Head of Social at big brands such as Alo Yoga and Anastasia Beverly Hills to her current role as Fractional VP of Social Media for a variety of brands. Robyn reflects on the pivotal shift towards a digital-first approach and emphasizes the importance of adapting in the dynamic social landscape.
Host Hannah Tooker and guest co-host Sunny Hunt talk to Robyn about how vital it is to invest properly in social, and she highlights the percentage of online users that are influenced by brand social media—a compelling stat that shows just how important it is for brands to be engaging effectively. They talk about the value of tracking impressions, click-through rates, and cultural impact, emphasizing the need for brands to align their strategies with the digital behaviors of their target audience.
The conversation also explores Robyn’s thoughts and advice on innovative influencer marketing strategies and the role of social media teams within organizations. Robyn shares her favorite structure for her social teams, advocating for cross-functional collaborations and strategic content planning. They also discuss finding the balance between leveraging trends for brand visibility and maintaining a robust content strategy grounded in brand authenticity.
In This Episode:
- 0:40 – Robyn expands on her current role
- 2:14 – What she loves about building teams
- 3:54 – How she approaches brands that aren’t investing in social
- 6:13 – Why brands need to invest in roles and responsibilities within the social team
- 8:42 – Robyn’s ideal social team breakdown
- 11:32 – How social teams can share their insights with the whole organization
- 13:06 – Ways small teams can get a seat at the table
- 15:03 – Trends Robyn is seeing in social currently
- 21:17 – Advice for starting an influencer program
- 23:35 – Robyn’s favorite activation and why
- 26:04 – In-house roles vs fractional role
Quotes From This Episode:
“Don't be afraid to fail. Obviously, you want to partner with people who are brand-safe, who you trust, and who truly align with your brand in an authentic way. But don't be afraid of moving forward and them not being there.” Share on X“Trends come and go, I would never recommend creating your social content solely on trends. But finding one that works for your brand, that’s not going to be a super heavy lift, and you could easily dive into it. Go for it!”
“I like to run my teams in a way where there’s full accountability across the team. So we’ll brainstorm for all channels all together because I believe that social media is super subjective. It’s not always going to hit the same way!”
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