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Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly.
Being a Creator is Not About Going Viral, It’s About Slowly Building an Audience
Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this episode, we hear how Planoly helps creators manage their content more effectively and how it partners with many creators to promote the tool.
Katelyn is a big fan of the supportive nature of the creator economy, and Planoly’s partnership program makes it easier to connect with creators who want to tell the world how much they love Planoly.
We discuss the realities of being a creator and how consistency can pay off in a field with a low barrier to entry but a huge mountain to climb to reach success. Katelyn talks a bit about the evolution of Instagram, and we swap stories on our very first Instagram posts. Thankfully, we’ve all learned a lot since those days…
Katelyn also talks about why it’s a good thing that the creator community is less focused on follower counts and more on engagement – which is the real key to success on social.
In This Episode:
- 1:33 – What is Planoly and how do creators use it?
- 3:23 – How the creator economy has evolved in recent years
- 6:20 – Katelyn talks about how earlier creators she’s worked with have evolved
- 8:40 – How Planoly finds great creator stories and works with the community
- 11:43 – Planoly AI features to help with creator burnout
- 16:23 – Why creators are less focused on follower counts these days
- 18:19 – Our very first Instagram posts and what we’ve learned since
- 20:07 – Katelyn’s favorite moments at Planoly
- 22:08 – What’s next for Planoly?
- 25:13 – How Katelyn balances the “always on” world with real life
- 28:52 – Katelyn’s advice for those looking to become a social pro
Quotes From This Episode:
“One of the things I've really appreciated recently is that social platforms are getting a little bit more transparent about how their algorithms are optimizing for different types of things. TikTok has come out and said we're… Share on X
“Having a million followers doesn’t mean that there are a million followers who want to engage with or buy what you’re selling.” @KatelynSorensen
“I think AI can be such a powerful tool to break through that barrier of writer’s block or indecision or just to get you somewhere where you can go from staring at a blank page to editing.” @KatelynSorensen
Resources:
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