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Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love.
Consistency and Focus Are a Content Creator’s Best Friends
Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation.
Justin explains how he’s able to stay focused and invested in his own work while maintaining a healthy audience in multiple niches. Starting as a tech channel, Justin has branched out into lifestyle, travel, and car content, and this mix has proven to be beneficial in many ways, especially when it comes to brand partnerships.
We hear Justin’s advice on finding inspiration versus copying what others are creating and why it’s so important to build your own formula for success. Justin also shares his advice for new content creators and explains what he would focus on if he started from scratch today.
In This Episode:
- 2:58 – How Justin stays interested in content creation
- 5:51 – Justin tells us about winning Youth Entrepreneur of the Year in Canada
- 7:04 – Justin’s advice for younger listeners to stay relevant
- 9:47 – How Justin balances being true to himself and listening to audience feedback
- 11:51 – Justin shares details about his pivot toward travel content
- 13:36 – The benefits of working in multiple niches
- 15:38 – The value of collaborations with creators
- 16:56 – What’s changed in content creation since Justin first launched his Creator Cashflow course
- 19:14 – Pivoting between short and long-form content
- 19:51 – Becoming an influencer without a plan
- 21:36 – Content that inspires Justin
- 22:42 – Where Justin would start if he were to begin his creator journey from scratch
- 24:50 – Why content creation is sometimes about going with the flow
- 26:46 – Best practices for those working with brand partnerships
- 29:22 – Can brands compete with influencers?
- 32:48 – Why Justin moved away from podcasting
- 33:58 – Justin’s platforms of choice
- 36:59 – Balancing evergreen content with timely content
- 37:58 – Recent content projects Justin has worked on
- 39:59 – Justin’s top tip for those looking to become a social pro
Quotes From This Episode:
The more experience you have in the industry, the more you learn that you need to be emotionally detached from the content because a lot of the time, the brands are very black and white in what they're looking for. Share on X“We’re seeing a lot of people trying to shift towards YouTube, and the ones who have started with short form and continued on with long form have actually done very well, whereas going the other way around is kind of difficult.”
“I think brands are getting pretty good about letting you have the creative control because at the end of the day, if they try to narrate the video, it’s very obvious, but at the same time, it just benefits everyone when there is some creative control.”
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