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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators.
Enable Social Teams to Act Fast and Get Ahead of Trends
For influencers/creators and agencies to work in harmony, both sides may need to evolve in one way or another. This is one of the top takeaways from Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, in this episode of Social Pros.
As someone who’s collaborated with creators many times, Nathan shares his experiences and why he always prefers to work with creators who treat their work like a business, not just a creative venture. He gives his thoughts on influencer pay, how to attribute success the right way, and why timeliness is the golden ticket to great social content.
Nathan’s mic drop moment in this episode is around the approval process when it comes to bringing new ideas to clients and getting them out there. He says that social pros need to work fast to jump on trends, but sometimes agencies make this tough with long-winded approval processes.
In This Episode:
- 1:24 – Nathan’s perspective on working with influencers
- 4:28 – Why attributing success is so important when working with influencers
- 7:55 – Why creators who treat their work like a business are the most successful
- 10:40 – The growing pains of the creator industry
- 16:39 – Why Nathan believes social agencies need to evolve
- 22:09 – Why social agencies need to move fast and what’s stopping them
- 28:22 – The importance of giving social pros the freedom to enact ideas
- 30:51 – What a Chief Social Officer role could look like
- 34:10 – Why consistency both on social and the buying experience is key
- 35:58 – Who will be the first big company to make a CSO role?
- 39:48 – Nathan’s top tip for those looking to become a social pro
Quotes From This Episode:
I always find it fascinating when professionals in marketing roles look at brands that are doing progressive things and talk about how bad it is. I’m just like, you don't realize how out of touch you look right now. Click To Tweet“The idea of a coordinator having an idea, passing it along to their manager, the producer, going to the art director, seeing if it’s possible, going to create a vector, getting it approved, going to the account director…you’re looking at three days, and guess what? The trend is already dead.”
“The problem is not necessarily always the agency’s fault. It’s also the client side where the client is not always readily available to look at an email and respond within 15 minutes and make an executive decision on the idea.”
Resources:
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