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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
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@MissTriathlon
If you feel like your social strategy has plateaued, Michael Corcoran, Ex Head of Social at RyanAir and Managing Partner of Frankly, is here with top tips and ideas to refresh your approach on this episode of Social Pros.
Avoid the ‘Sea of Sameness’ on Social
Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices.
In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of sameness” by re-evaluating their priorities on social. He shares how he helped transform Ryanair’s content marketing strategy as their former Head of Social and gives us three foundations for a successful strategy.
Michael believes social media is “the biggest pyramid scheme since Tupperware” and in this episode, he tells us why!
In This Episode:
- 2:07 – Michael’s time at Ryanair
- 6:10 – What impacted Michael’s marketing at Ryanair
- 12:18 – Why social platforms should provide entertainment
- 15:24 – The benefits of lo-fi and creator content
- 16:45 – Why social media has become a pyramid scheme
- 26:51 – Michael’s advice for how to break onto social
- 35:54 – Why social pros need to challenge themselves and their peers
- 36:14 – Why social shouldn’t be about quick wins
- 37:04 – Social will continue to evolve
- 49:03 – Michael’s last two questions
Quotes From This Episode:
What most brands are getting wrong is blending into the sea of sameness with vanilla corporate content. Share on X“Social media is full of tactics and it lacks strategy.” @lemachine
“Good social is born from really good ideas and really good storytelling.” @lemachine
Resources:
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